Whether you’re a brand new business or a well-established brand, finding out how to increase brand awareness should be one of your main marketing objectives. With the ability to attract new customers, increase sales and ultimately, make you more money, building brand awareness is not as easy as it looks.
That being said, there is one sure-fire way to build awareness and attract your target audience.
Reusable coffee cups. Or, more specifically, promotional reusable coffee cups that are specifically designed to showcase your brand and increase brand recognition.
Not convinced that a simple cup can get the right people talking about your brand?
Keep reading to discover six ways that you can build brand awareness with reusable coffee cups and other key promotional products.
If you want to boost brand awareness and get people talking about your brand for all the right reasons, you need to make sure that the promotional product you pick is of good quality. In this case, it means selecting a reusable coffee cup that both looks good and does the job.
You also need to ensure that the coffee cup in question will go the distance. As the last thing you want is for your customers to associate your brand with a cup that leaks, spills, or falls apart at the drop of a hat.
When learning how to build brand awareness with a reusable coffee cup, or indeed any promotional product, you need to ensure that the design is simple yet also able to catch the eyes of potential customers. Of course, you’ll want to include your logo and tagline, as well as some sort of CTA (call to action) such as your website URL or email address. But you may also wish to consider adding a memorable illustration or a saying that will attract people’s attention.
So simple, yet so effective. If you want maximum exposure from your chosen promotional products, then give them away for free. You may not be able to stretch your budget to giving every customer a free coffee cup. But you could choose to reward your most loyal customers or take them to your next tradeshow to give out to potential new clients.
Always remember, people love to feel valued. And giving away a free promotional item is a great way to achieve this. Plus, it can encourage people to talk about your brand and your products – always a good thing!
There are many different ways that you can incorporate branded reusable coffee cups into your social media marketing strategy. You could ask your employees to pose for a picture using one of your branded cups and post it on your social media profiles. You could run a competition to give away some reusable coffee cups or other promotional products. Or you could even ask your customers to post pictures of themselves using cups that you’ve given away.
Whatever you choose to do, social media is a key component when it comes to how to generate brand awareness using promotional products. Plus, it costs virtually nothing!
As part of your overall content marketing strategy, you may have a regular blog that you post on your website. If you do, then why not talk about your new reusable coffee cups and their many benefits? Not only will this help to build brand awareness. But it’ll also help you to create great, shareable content that might even go viral.
Remember the first rule of content marketing – provide your audience with something useful. This means information that’ll actively make their lives easier, and products that will solve a problem.
You may or may not have heard of influencer marketing. But it is a great strategy when it comes to how to achieve brand awareness. In its simplest form, influencer marketing is when you partner your brand with an influencer or blogger within your niche. So that you can expose your business to their audience.
The most important thing to remember when it comes to influencer marketing is that it must be a two-way street. You cannot expect a top influencer to simply promote your products or services for nothing in return. So, why not give them some freebies in the form of promotional products? It’s a win-win. They can enjoy the practicality of the product, and you get free advertising on their platforms.
When it comes to how to drive brand awareness, sometimes you need to think outside the box. Promotional products are affordable, long-lasting, and add real value to the customer experience. All of which will improve your brand awareness efforts considerably.
Need help designing your promotional reusable coffee cups? Or maybe you’re interested in a different promotional product? Get in touch with our experienced team today, and we’ll help you learn how to achieve brand awareness. With minimal effort and maximum results.
Before my friend recommended Great Creates to me, I was struggling to find a supplier who was competitive on price, delivered great products and did so promptly. But more than that, I wanted my supplier to reflect my own company’s values. From the first email, it was clear that Ekta shared my passion for client care and exceeding expectations. She was friendly, warm and helpful. It was like hitting the jackpot to find out that not only does Ekta share my work ethic, but the products are of top quality too (believe me, I have had some shocking samples sent to me in my quest to find a reliable supplier). Great Creates always deliver on time (if not sooner) and it is such a relief to know that I can pick up the phone or send an email and my order or enquiry will be processed promptly – clear communication is key to business and yet again, Great Creates delivers the goods. I can’t recommend Ekta and her team more highly. Thank you for taking the stress out of this part of my business for me!
Your Mindset Coach
I run Australia’s leading 4 day women in business retreat and I was struggling to find a business that truly understood promotional products. Until… Ekta.
Ekta is not only knowledgeable about promotional products, her quality products were exactly what I was looking for, but out of everything… her customer service is top notch.
If you’re looking for an Australia business to help with any promotional items – I strongly recommend you speak with Ekta ASAP.
Angela Henderson Consulting
Ekta and the team at Great Creates have been fantastic to work with over the last 12 months, we have requested numerous products from work shirts, drink bottles, beanies, jumpers, hand sanitisers and gear for our little one. Being a busy small business ourself Ekta had been great to deal with always going above and beyond with replies and keeping us up to date with any progress on orders, turn around times are always right on time and surpassing the expectation we have. The quality of the products we have received has been fantastic every time. Communication, understanding what we are needing and the attention to detail are the highlights of working with great creates. We look forward to working with the great creates team in the future!
Owner, ABE Roofing
I highly recommend Ekta and Great Creates for all of your promotional needs. Ekta has exceeded expectations on every occasion. I have often put in a request at late notice and Ekta has always gone out of her way to meet our needs and personally delivers our orders. I look forward to using Great Creates for our future conference and promotional needs.
The Clem Jones Centre has now been using Great Creates for a couple of years for the supply of a large range of aquatic related merchandise and gifts for our loyal clients. Having used several companies over the years, we could not be happier with Rahul and Ekta at Great Creates for the quality of products provided and their ability to meet our strict timelines. The quality of their service comes about from a high level of communication and constant updates through the design, acquisition and delivery process. We could not recommend the team at Great Creates more highly for whatever merchandise or gifts required. We have certainly found that our customer retention has improved as has our brand awareness.