Why Promotional Products are Important for Your Business

Whether you’re just launching a business or you’ve been trading for a while now, you should always be looking for new ways to promote your business. Sadly, traditional ways are becoming less and less effective, not to mention more expensive.

Promotional products, on the other hand, are proving to be the exception to the rule when it comes to building an effective marketing strategy, providing more sales and a higher ROI.

Quick Stats On Why Promotional Products Are Good For Your Business

These stats from a study by PPAI (Promotional Products Association International) show the power of promotional products.

• 53% of consumers use a promotional product once a week or more.
• 90.4% of people report currently owning a promotional product received in the last 24 months.
• 89% of consumers can recall the name of the business they received a promotional product from in the past twelve months. 
• After receiving a promotional product, 85% of consumers do business with the advertiser.
• More than half (58%) of consumers keep a promotional product anywhere from one year to more than four years.

Why Use Promotional Products To Promote Your Business?

So, how do promotional products work, and why use promotional products to promote your business?

Find out all of these and more below as we determine why promotional products are important for your brand in 2021 and beyond.  

To Increase Customer Loyalty

It can cost your small business up to four times more to attract a new customer than to retain an existing one. Meaning you must focus on customer retention if you want to outperform your competitors and grow your business.

Promotional products offer a powerful way to encourage customers to choose your business over another. Furthermore, if you choose a practical, high-quality promotional product, your customers are likely to form an attachment to it. Which in turn increases trust in your brand.

To Source New Leads

When it comes to answering the question “what are promotional products used for”, one of the most obvious answers is to generate new leads. Think about what happens when a customer uses promotional items. Whether they have a reusable coffee cup, a tote bag, or even an umbrella, each time they use this item, many new potential customers will see your brand logo and company name.

Furthermore, they’ll associate it with a useful item. Improving brand recognition and encouraging them to look into your business. Maybe by visiting your website or popping into your store.

To Enhance Brand Awareness

If you’re still not convinced at how promotional products help business, then this advantage should help tip the scales in the right direction. The simple act of handing out items with your brand name and company logo on them is arguably the easiest and most cost-effective way of advertising your company.

Of course, there are many different types of promotional products to choose from. And you should opt for one that directly correlates with your business and its customers. Alternatively, you could choose a product that appeals to everyone. Such as reusable coffee cups, branded bags, and office items such as promotional pens.

To Maximise Your Marketing Budget

When determining why promotional products are important, it can also be a good idea to identify what makes this marketing strategy superior to others  such as social media or email marketing. The answer is simple. Promotional products offer longevity. They keep working for your business for months and even years. An email can be deleted in a mere matter of seconds, and social media posts can be enjoyed and forgotten in an instant.

High-quality, useful promotional products deliver time and time again. In fact, every time a customer uses a promotional item, there is potential for increased brand recognition and the chance that someone else will take notice of your brand.

This, in turn, makes promotional products one of the most cost-effective marketing strategies available.

To Build Relationships

Luxury corporate gifts such as branded laptop bags and cheese boards offer a great way to build long-lasting relationships with your clients. It makes them feel valued. And, most importantly, it helps build an emotional connection between them and your brand. Which goes a long way in increasing customer loyalty.

If you choose to give out branded corporate gifts, either in the run-up to the holidays or at the launch of a new product or service, make sure you make use of the surface area of the product. This will help you fully promote your brand. Also include a business card with the gift so that they can easily get in contact with you.   

To Create a Physical Connection

Although digital marketing techniques can be effective, the beauty of using promotional products lies in the fact that they offer a tangible presence. People can see, touch, and actively use your chosen promotional product. Meaning your brand is more likely to stay in the forefront of their minds.

Plus, promotional products can be shared between family, friends, and colleagues. Resulting in even more exposure for your business and an increase in sales.

Hopefully, you now have a better idea as to why promotional products are important for your business and how they can help your brand grow. 
If you have any questions about our promotional products, please get in touch here today. Our friendly and knowledgeable team are ready and waiting to help you.