Why Promotional Products are Important for Your Business

Looking for new ways to promote your business? Sadly, traditional marketing is becoming less and less effective – not to mention more expensive! It’s time to think outside the box and spread brand awareness to your customers in a way they’ll actually thank you for.

The best way to do this? Promotional products. Over and over again they’re proving to be the exception to the rule when it comes to building an effective marketing strategy, providing more sales and a higher ROI.

Why Are Promotional Products Good For Your Business?

These stats from a study by PPAI (Promotional Products Association International) show the power of promotional products.

  • Half of consumers use a promotional product once a week or more.
  • Nine out of ten people report currently owning a promotional product received in the last 24 months.
  • Nine in ten consumers can recall the name of the business they received a promotional product from in the past twelve months. 
  • After receiving a promotional product, four out of five consumers do business with the advertiser.
  • More than half of consumers keep a promotional product anywhere from one year to more than four years.

Every Way Promotional Products Benefit Your Business

Now that we know that promotional products lead to increased brand awareness and sales, let’s break down exactly how they do this. What is it about promotional products that leave a lasting impression? 

Here’s every way that branded products can boost your business in both the long and short term. 

They Increase Customer Loyalty

It can cost your small business up to four times more to attract a new customer than to retain an existing one. In other words, it’s a good idea to focus on customer retention if you want to outperform your competitors and grow your business.

Promotional products offer a powerful way to encourage customers to choose your business over another. If you choose a practical, high-quality promotional product, your customers are likely to form an attachment to it which in turn builds trust in your brand.

They Source New Leads

Let’s break down the most fundamental question: what are promotional products used for? One of the most obvious answers is to generate new leads. Think about what happens when a customer uses your promotional items. Whether they have a reusable coffee cup, a tote bag, or even an umbrella, each time they use this item they’ll be reminded of your business. Best part? They’ll pass plenty of potential customers along the way who will see your brand logo and company name.

By associating your business with an item they love and use daily, your potential customers will begin to trust your brand before they even buy from you. This makes them much more likely to visit your website or pop into your store when they eventually need the services you offer.

They Enhance Brand Awareness

If you’re still not convinced that promotional products help business, then this advantage should help tip the scales in the right direction. The simple act of handing out items with your brand name and company logo on them is arguably the easiest and most cost-effective way to advertise your company.

How do you know which promotional product to choose? Opt for one that directly correlates with your business and customers. If you’re a sustainable company, go with a sustainable product. If your customer base is adventurous, pick something they can use, like a water bottle or backpack. Live in a cold climate? Choose hoodies. Alternatively, you could choose a product that appeals to everyone, such as reusable coffee cups, branded bags, and office items such as promotional pens.

They Maximise Your Marketing Budget

What makes this marketing strategy superior to social media or email marketing? The answer is simple. Promotional products offer longevity. They keep working for your business for months and even years. An email can be deleted in a mere matter of seconds, and social media posts can be enjoyed and forgotten in an instant.

High-quality, useful promotional products deliver time and time again. Every time a customer uses a promotional item, there is potential for increased brand recognition and the chance that someone else will take notice of your brand.

This, in turn, makes promotional products one of the most cost-effective marketing strategies available.

They Build Relationships

Luxury corporate gifts such as branded laptop bags and cheese boards offer a great way to build long-lasting relationships with your clients. It makes them feel valued and, most importantly, it helps build an emotional connection between them and your brand. This goes a long way in increasing customer loyalty.

If you choose to give out branded corporate gifts, either in the run-up to the holidays or at the launch of a new product or service, make sure you make use of the surface area of the product. This will help you fully promote your brand. Don’t forget to include a business card with the gift so that they can easily get in contact with you.   

They Create a Physical Connection

Although digital marketing techniques can be effective, the beauty of using promotional products lies in the fact that they offer a tangible presence. People can see, touch, and actively use your chosen promotional product. This means that your brand is more likely to stay in the forefront of their minds.

Plus, promotional products can be shared between family, friends, and colleagues. That’s even more exposure for your business and an increase in sales.

They’re Ads Without The Ad

People don’t like ads. While we can all get sucked into traditional advertising, on the whole people simply don’t like being told what to buy. This is where promotional products are so valuable. They advertise your business, but they don’t feel like ads. That’s because they don’t act like ads. 

Instead of trying to sell something to your customers, giving them a promotional product isn’t asking them for anything. You’re simply giving them something they can actually use, free of charge. People will thank you for these products, which they’ll then carry around with them, promoting you the entire way. When was the last time somebody thanked you for an ad?

Hopefully, you now have a better idea as to why promotional products are important for your business and how they can help your brand grow. 

If you have any questions about our promotional products, please get in touch here today. Our friendly and knowledgeable team are ready and waiting to help you. 

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